Nemravka.cz was established in 2009 on the same day I learnt that the number of my family members would increase and a new little one would come. It was an amazing coincidence and I have recalled the day many times since then. The birth of Nemravka.cz was a kind of necessity – simply, there was no other way – and that was response to my enormous pleasure and enthusiasm for discovery of polymer clay. The fact that except for the clay itself nothing else was available in the Czech market was an immediate trigger to buy this stuff. First, I got the material for myself and then my husband brought me around to buying it also for others. I wondered about the business name of the online store for a while but my webmaster Hynek convinced me to name it after me. Thank you, Hynek! It was one of the best business decisions. We have had a lot of fun with the name, and not only us. Several our customers experienced postmen handing them over parcels from Nemravka with a conspiratorial smile. (Note: nemravka or Nemravová means "a hussy" in English.)
A little bit of history
From the very beginning , i.e. from December 2009, Nemravka.cz was one man show: Petra Nemravová on maternity leave taking care of her one-year old daughter Marianka. Every Tuesday and Thursday I used to wrap parcels, take delivery of new goods and did anything else related to the online shop. Often did I spend time with my pasta machine enjoying polymer clay miracles until three a.m. I cannot understand today that I was able to get up at six a.m. after such nights and be up and running during the whole day. Well, "If you love it, nothing else matters."
In summer 2010 when I was in maternity hospital with my second daughter Adélka I gave my husband Petr and his mother Jiřka instructions on how to wrap the first parcels which did not pass through my hands. At the beginning Jiřka used to stand in for me in wrapping and later on she fully replaced me. So, Nemravka.cz team consisted of two members then.
In 2011 Nemravka.cz held the first Fimohraní (Clay&Play) event in Horní Počernice in Prague. This was a large event not only for me but also for Míša who had joined our team shortly before. After a long maternity leave Míša was thrown in at the deep end. She resisted to all meddlesome questions at Fimohraní, toughed it out and was gradually involved in wrapping parcels.
In 2012 polymer claying was complemented by scrapboking. Kačka joined our team in a very inconspicuous way and accepting her into our team was my spontaneous decision while travelling in a campervan. Thanks to her personality and enthusiasm for papercraft, scrapbooking became an equal partner to polymer claying literally overnight. The beginning of scrapbooking was inconspicuous as well – several articles, instructions on how to make boxes and cards and holding open courses later on. If you follow us you know that there are plenty of articles about scrapbooking on our websites. Scrapbooking gradually infected the whole team – Iva, Míša and Jiřka – and certainly me too...
In 2012 one more member joined the team – Ivča. I called her in to help Míša in customer care service and wrapping parcels. She also assisted me in administration, which was a big relief since I had almost got lost in paperwork at that time.
In 2014 we opened a brick-and-mortar store in Blanická street in Prague, which was an important step in extending our business activities. I think this change was very positively accepted by our customers. The store in Blanická served also for holding courses and polymer clay and scrapbook meetings. However, the profit and loss statement at the end of 2015 showed that the store was a heavy burden for us. Although colourful, designed in a creative adorable manner appealing to girls, the store was unprofitable. For this reason we closed it at the beginning of April 2016. So we operate again only by means of the online store. If you want to see and touch the products we sell you can personally pick them up in Vojkov near Říčany where our offices and a large (and beautiful) warehouse are located.
And what has changed since then? Maruška joined our team when we had the brick-and-mortar store in Blanická street. Today she is busy doing layouts for our new projects and organizing courses. And she has a baby in her belly who will be born this year.
Last year our assortment was enriched with Yankee Candles – Míša and Iva´s passion. We also sell some stuff for dying T-shirts, stamping on fabric and other materials for fine arts. We are proud of a large group of agreeable customers we have (thank you!) and also plenty of customers throughout Europe and the world.
We take pride in wholesale activities we have managed to develop besides retail. Nemravka.cz is an exclusive distributor of the products of Polyform Products company (Premo, Sculpey, Soufflé), Lisa Pavelka, Christi Friesen, PenniJo and others in the Czech Republic. We also distribute other brands.
The assortment of Nemravka.cz includes more than 7.000 items today. The gradual extension of the articles we sell resulted in increasing number of Nemravka.cz team members. Nemravka.cz can be considered a family business because besides my husband Petr Nemrava, who is a great support to me, his mother Jiřka and father Jirka help us a lot. The other members, whose names are not that ambiguous, are polymer clay and scrapbook fans as well as we are.
Here we are:
Nicknamed Pupi. You must know her because all the scrapbook actions within Nemravka.cz are in her hands.
She orders and takes delivery of scrapbook goods, takes care of individual scrapbook categories, searches for interesting news so that we are always "in". And she is partially responsible for our wholesale customers.
Interesting tutorials and articles are part and parcel of her job. Katka initiates new scrapbook projects like stamps, stencils, cards and others.
She is also one of the teachers in our lecturing team. Every month she prepares an original topic for scrapbook courses. She actively participates in organization of Nemravka.cz courses.
Mária Broukalová Štubňová
Maruška has been working for Nemravka.cz since 2015. First, you might have met her in the brick-and-mortar store in Blanická street where she was always willing to help you with selection of the goods. Today she is responsible for announcing courses, for communicating with teachers and course participants. She also takes part in creation of new products.
What she likes doing:
She likes to test new handwork techniques. Now, she is fond of polymer clay, she is discovering scrapbooking and combines various fabric to create handbags and bags. Besides that she loves walking in the countryside or relaxing with a good book.